Paving slabs, cat food and beer

 Withernay Projects logos

Withernay Projects logos

It's three years since Withernay Projects was formed, which seems a good time to tell you about the company's identity, designed by the talented Gattaldo. Much coffee was drunk while Aldo asked all sorts of questions about what Withernay Projects is all about, which is not at all obvious from the name.

Anyone who has tried to name a company, band or child will know how agonizing this is. My surname is very well known as a brand of audio equipment and manufacturer of paving slabs so that wasn't an option. Anything that directly related to access or photography was out because the company does both. The answer arrived through the front door on a letter from a friend: Withernay is an old nickname that some friends still use to distinguish me from other Rachels. Technically it should be Rachael 'With-an-extra-a' I suppose. Projects was added because there's already a company called Withernay Limited... which makes cat food.

Handily, the extra 'a' in my name also stands for access and the capital letter is almost an arrow, hence the A in both of the logos. Aldo presented me with a variety of ideas, of which the polygon was a favourite. The access consultancy logo represents the plan of a building, a labyrinth, and a puzzle that needs a solution, which heritage projects often resemble at first.

Seeing the polygon reworked as a circle immediately made sense as the logo for the photography side of the company, being a simple symbol for a lens or the iris of an eye.

 Crate Best was drunk three years ago. Yes, I Instagram beer bottles.

Crate Best was drunk three years ago. Yes, I Instagram beer bottles.

 Interior photography for an architectural practice.

Interior photography for an architectural practice.

Three years on Withernay Projects continues to advise on access and inclusion for some brilliant design teams and photographs all sorts of places and spaces, from bathrooms to beautiful historic interiors, and the company name still causes confusion on the phone.